Could Your Company Benefit From CRM?

Customer Relationship Management (CRM) has been around for many years in the form of Goldmine and ACT!. The past 5 years have seen Microsoft challenge the market some, and innovative companies like SugarCRM, OnContact and salesforce.com are great viable options for small and medium-sized businesses.

But before deciding *which* solution is the right one, a company first needs to decide *whether* to move forward with CRM at all. What are the benefits? CRM is not for every business, so it's important to think about your company, products, customers, personnel, intelligence needs, etc. It's a complex decision, but this article is a fantastic primer and guide for making the decision.