As a followup to last week's 10 things to have on your home page, here are some (even more helpful, I think) tips on what *not* to have on your web page.
I can't even express how much I agree with #1. I had a marketing consultant a few years ago insist on having her clients put their pictures and a personal letter right on their home page (she drinks her own Kool-Aid, at least). I grasped the "folksy," one-on-one approach, but I thought the overriding effect was simply unprofessional. She actually was the catalyst for getting going with Managed Services, but once the business model and concepts were out there, the follow-on advice for marketing it seemed "overly guerilla" and annoying.
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