Here's some sage advice about keeping your business web page succinct and effective. I believe it was Winston Churchill who said, "Be brief, be concise, and be seated." And so it is with web pages, I believe.
It's always a struggle for me, since I do the content for our website, to be descriptive enough to pique interest and get people to understand how *differently* we do things, yet not get to be so technical and such a bulk of words that it all gets ignored. I find help in tools like bulletpoints and headlines.
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Correction: it was FDR, and the quote attributed to him was: "Be sincere, be brief, be seated." Sage advice here in the midst of the 2008 election . . .
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