Wednesday, February 28, 2007

Geek Squad Horror Stories

I hear questionable or flat-out terrible things about Best Buy/ Geek Squad service fairly frequently, actually.

I recently had someone point out that Best Buy for Business is stepping up their efforts to make inroads in small business . . . and aren't I concerned about that? Not only does this not concern me, it actually kind of validates Foxtrot's business model.

For one thing, I can name several accounts that I've taken away from poor GS/BB service, and cannot name one instance where they've directly beaten me out. Of course, their marketing machine will get to some customers that I don't have the resources to, but I'm not sweating that much, either.

I like the fact that Best Buy sees a tremendously underserved sector in small business, because I see it as well. So many companies can benefit so greatly from more effective use of the relatively-inexpensive tech products that are out there. It's just a matter of getting to the people and building awareness of what's possible!

Generally, I have a friendly disposition toward competitors. My philosophy with regard to competition is that there's plenty of work to go around for companies that provide good products and services that consumers want, at reasonable prices.

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